Changes to Facebook Ads Targeting, Bidding and Placement
With this new ad campaign structure, all your targeting, bidding and placement settings are at the ad set level.
This change makes it easier to create, manage and test ads for all the audiences that matter to you, so you can understand what works best for each.
Better Controls for Your Ads
Set your targeting, placement and optimization at the ad set level, so all of the ads within it will have the same settings. You’ll still choose the images, links and text for each ad individually.
Facebook also updated the bidding controls. Now it’s easier to understand the best optimization and pricing options to help you meet your objective.
Updates to Your Current Ads
Your current Facebook Ads and ad sets won’t change. and you can easily update them to the new settings at any time. You can also edit or create new ads in any of your existing ad sets.
All new ad sets will use the new format.